“Chocolate Fountain” – a highlight in PEGN
Fábrica Di Chocolate was in the magazine “Pequenas Empresas Grandes Negócios – PEGN”, 6th edition of October 2006. In a research about trade marks, the magazine published an article with the tittle “Chocolate Fountain”, enhancing our franchise expansion. Read the full article.
Chocolate Fountain
Franchise established in the South of Brazil wants to expand
The company from Santa Catarina – Fábrica Di Chocolate- invented a machine that prepares melting chocolate in front of the customer. The idea is to stimulate the customer’s desire to purchase the product according to Ivan Macedo, the founder. The equipment is divided in three parts – the fountain, pulley and the tap – and in a circular movements it process the melted chocolate that are used in the products. With nine kioks opened among franchise and their own, Macedo wants to expand the brand through new franchise in different regions in Brazil. He says that among many different aspects of their product the main one is the quality of the product because there is no fat in it and the creativity. Its main product is fondue, made of milk chocolate or white chocolate, fruits and whip cream. According to Macedo, the investment is from R$ 66.000,00 to R$ 76.000,00 and the average net in each store is about R$ 18.000,00.